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Nudie Jeans Showroom Transformation

Custom tiles incorporating recycled denim, creating a unique, sustainable design feature.

Nudie Jeans aimed to enhance their retail showrooms in Queensland and Victoria with a bespoke, eco-conscious design that aligned with their brand values.

The Challenge

The challenge was to create custom tiles using sustainable materials that would not only reflect their commitment to environmental responsibility but also incorporate recycled textiles, specifically denim, into the design. Nudie Jeans wanted the tiles to serve as a focal point in their stores while supporting their sustainability-driven brand image.

A clothing store with neatly folded jeans on wooden shelves. A counter with a dark green tiled front is visible, alongside a display of care products and a small potted plant. Clothing racks are on the left.

Our Approach

We collaborated closely with Nudie Jeans to develop a bespoke set of tiles made from 80% recycled glass, integrating over 15 kilograms of recycled denim fibres into the design.

These materials, normally unsuitable for recycling, were transformed into a visually striking feature that enhanced the aesthetic appeal of the showrooms. Our solution focused on ensuring the tiles met both sustainability requirements and the client’s design vision, creating a standout piece that aligned with Nudie’s eco-friendly ethos.

A modern kitchen featuring light green cabinets, a terrazzo backsplash, and a gas stove. A bowl of lemons and a plant sit on the counter, with a wooden cutting board and utensils displayed nearby.

Great for your project,

even better for the planet

Noveco combines smart design with easy installation for seamless, reliable results in every project.